朋友圈营销软文地产_微信微信朋友圈文章资讯

随着人们生活水平的不断提高，越来越多的客户对住房有了很大的关注和需求。地产行业随之也迎来一波发展浪潮，市场上出现了各式各样优质的住宅、别墅、写字楼等。作为传统行业，地产要想得到用户关注就必须使用创新手段来宣传，而朋友圈营销正是一大有效办法。

朋友圈营销从思想上理解应该是“能者多劳”原理：通过当前已存在的信誉好、影响力强的用户将相关信息传递出去. 如何找到这样一批代言人呢? 首先就要明确目标用户, 比如中国千金, IT界明星, 超女... 等. 其次要考察这部分人物的能力: 社交影响力是否强; 朋友数量大小; 是否愿意代表; 话语影响能力是否强. 之后就要遵循竞价原理, 在真正选出代言人之前, 需要对他们进行评估与考察.

然后便可选出1-2位真正能够帮忙宣传并发声代言者(Influencer) , 也即"KOL"(Key Opinion Leader). KOL既包裹本省内外KOL/VIP/MVP/Celebrity Brand Ambassador (CBA), 各方舆论形态如Blogger / Weibo Master / Sina weibo Super Star / Beauty Vlogger / Baidu Tieba Master 大V ... 等 . KOLs 不光有独特风格 , 把信息带出去 , 还能带来浩浩粉丝团 .

　　KOLs 针对不同行业都应该采电子化方式 : Facebook , Twitter , Instagram & YouTube ; Google ; WeChat Circle of Friends & Moments Advertising etc.. 　　

　　然而＂Content is King ＂! 大V& Celebrity Brand Ambassadors (CBA) 无法直接将整套广告内容posting on their social media channels . Content Marketing Strategy should be well planned and executed in order to ensure messages can reach the targeted audiences with potential customers for estate development projects or services provided by real estate agents . The main purpose of content marketing is to engage customer through creating a story telling effect that attract people to read and share it among family members and friends as well as colleagues accordingly. It's not just about sales promotion but also brand building process which involves both offline activities such as road shows or exhibitions plus online tools like micro blogging websites (Weibo & Wechat ) where they can publish articles or blog posts related to property market trends regularly in order to maintain good relationship with clients base on trust worthy information updated from time to time so that they become loyal fans of certain brands in the long run after experiencing their service quality offered over years by different developers ..

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